Job Description

The Digital Media Planner will coordinate the planning and purchasing of digital media with external customers, external vendors, external sites/publishers, and internal teams. The ideal candidate will be able to clearly demonstrate the success of digital campaigns through a variety of measurement and analytics tools, communicate effectively with clients and colleagues, and stay abreast of the latest research, trends, data, tactics, etc. in the digital advertising industry.

Job Title : Senior Associate, Planning
Location : Khor Fakkan, Sharjah, United Arab Emirates
Salary : $ 21.08 per hour.
Company : NBCUniversal, LLC
Job Type : Full-Time

Qualifications:

• Develop and implement paid media strategies in collaboration with the rest of the digital marketing team to support ongoing lifecycle programs and point-in-time demand generation campaigns for both consumer and enterprise audiences.
• Work together to roll out ad campaigns in paid media that use omnichannel strategies based on customers’ preferences.
• Track metrics like ad verification, brand safety, and viewability to make sure partners are following through on campaign objectives.
• Reconcile monthly vendor invoicing to ensure it aligns with third-party ad metrics.
• Negotiate and manage paid media programs with partners in account-based marketing and strategic media vendors.
• Based on customer objectives, develop multi-channel paid media recommendations.
• Workflow diagrams, media spending plans, media buy approvals, and vendorINSERTion orders all need to be created and kept up to date.
• To recommend buy placements, conduct research on partners and media outlets. Based on the strategy and goals of the campaign, find new advertising possibilities.
• Send RFPs to potential media partners to evaluate for client campaigns in accordance with client goals and key performance indicators.
• You should meet with your media partners on a regular basis while the campaign is running to ensure that they are doing a good job.

Skills:

• Four to six years’ experience in digital media marketing, including two to three years’ experience negotiating media plans and budgets with external providers.
• Having the ability to negotiate direct media buys with vendor partners in order to obtain better pricing and more value for clients.
• knowledge of content marketing, native media purchases, and ad negotiations. having first-hand experience dealing with outside media sales teams.
• Three or more years of experience in media planning and purchasing spanning paid search, social, programmatic, and direct buys.
• Ability to learn new channels in the B2B market based on the industry or persona you’re targeting, as well as the comfort level you have with doing so.

How to Apply

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Job Categories: Digital Media Planner. Job Types: Full-Time.

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